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Martes, 18 de mayo de 2010, por migueleduardogamba


STATUSPHERE | As consumers are starting to recognize and respect fellow consumers who stray off the beaten consuming-more-than-thou-path, ‘new’ status can be about acquired skills, about eco-credentials, about generosity, about connectivity… All of this makes for a far more diversified ‘STATUSPHERE’ than most brands and organizations have traditionally catered to. Time to really figure out how and where your customers are now finding their status fix.

the need for recognition and status is at the heart of every consumer trend*. Status is the ultimate (hidden) motive, a subconscious but ever-present force.


Sweat Shop offers 10 workstations equipped with Singer sewing machines as well as a central communal table. Amid a relaxed atmosphere featuring funky furniture, hot beverages and organic treats, sewing enthusiasts can come and go as they please, paying rates of EUR 6 per hour to rent a machine or EUR 25 for the day, including tee and coffee.

A series of weekly workshops on sewing and knitting techniques are also available, ranging from EUR 20 to EUR 80 per class.


Composting may be the right thing to do for the environment, but it can be hard to get around the smell and the mess—particularly for urbanites without expansive yards.

consumers begin by signing up online.

Compost Cab will then provide them with a standardized bin equipped with a sturdy, compostable bag liner. Each day clients will fill the bin with their organic material, and once a week—on a reliable, fuel-efficient schedule—Compost Cab will pick up the bag, leaving behind only a clean bin with a new liner. The cost is simply USD 8 per week per bin.

clients who have been with Compost Cab for nine months or longer can claim some finished soil in return.

Do it yourself = statussphere

-       Estaciones metereologicas en los coches (medir la contaminación en puntos clave) – conectados a interenet.

-       Sensores de movimientos en las catenarias del metro para generar energía, metro sostenible.

-       Cafés DIY con estaciones de lavadoras, secadoras, planchado..el espacio de los pisos es reducido y se vive mucho tiempo en la calle.

-      Trashcans especiales (cascaras de frutas, caca de perro, comida) para generar compost en los parques, haciendo de estosun lugar autosostenible.

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